8 Ways To Drive Traffic To Your eBay Auction
Once you have optimized your titles for search terms and your items have short durations to get them near the top of the results, there is really only one sure-fire way to make your eBay auction stand out from the crowd. Unfortunately, it involves paying eBay more money but it can really pay off, especially for higher-priced items.
In this article, I’ll take you through the various listing upgrades eBay selling offers, how much they cost, and whether they’re any good. Remember that if you want any of these, you can just tick their box while you’re going through the process of listing your item. The charges will be added to the other fees you are charged for the listing.
8 Tips To Get More Visitors For Your eBay Auction
Image Gallery
The most basic of upgrades, this will show your photo on the search results page as well as inside on the item’s description page. This is always worth having. Cost: 10c to 35c.
Subtitle
If you add a subtitle, you get a little more space to fit in any extra information that you were not able to squeeze into the title. Use this if you are selling a relatively technical item that just has too many good features to fit into that 55-letter title space. Cost: 25c to 50c.
Bold Title
This will put your eBay Auction title in bold on search results pages. Not especially noticeable, but might make your auction stand out a little. Cost: 50c to $1.
Border
Choose this option to put your listing inside a colored box on results pages, making it look very special while standing out among the other eBay auctions. Cost: $1 to $3.
Highlight Listing
You can get your eBay auction listing highlighted in purple on results pages. Cost: $5.
Featured Plus Listing
This upgrade will show your item at the top of the page in the search results, with the other featured eBay items, for the duration of your listing. It will also be shown in the featured items list seen by people who browse by category. This is easily the best upgrade you can buy, and will easily pay for itself twice over with an item that’s worth more than $100 and getting a decent number of bids. Cost: $19.95.
Gallery Featured
This will show your item first when someone chooses to view items using the eBay Picture Gallery view. Few people ever use this view, but it might be useful for some kinds of items. Cost: $19.95.
Home Page Featured
This is the ultimate in listing upgrades, but its value is questionable, especially given the small space featured items are actually given on the home page. If you think you could pull a lot of buyers into your eBay auction with nothing but the first four or five words of your title, go for it. Really, you have to get yourself on the home page at least once in your eBay life, don’t you? Cost: $39.95.
I know nobody likes to pay eBay more than they have to but the simple fact is if you are selling on eBay and you want to beat your competition you have no choice but to generate more views to your eBay Auction.
